It doesn’t matter where you stop drunk drivers, as long as you stop them. Ideally, they’ll stop themselves, by making the right decision and letting someone else drive. Otherwise, it might take a friend to suggest a taxi – or to grab the car keys. And the last line of defense is the police car, which will stop a drunk driver on the road.
In Toronto, the ride share company Uber added another line of defense – at least for a few days. The well-known rideshare company set up a kiosk in the city allowing users to test their breath for alcohol. If the level was too high, a free Uber ride wa summoned to the kiosk.
The “prototype,” called “Uber Safe,” was rolled out with accompanying publicity, and it was deemed a success by the company.
So, can we expect to see more kiosks like this?
Perhaps, but they won’t be dispensing free rides. Generally a business model relying upon a company giving away its services doesn’t last too long.
More likely, the kiosk was an attempt to make the connection between being drunk and summoning a ride. And that’s not a bad thing. The more automatic the connection is between the two, the more likely a reveler will make it while judgment is impaired – the critical time for avoiding the bad decision to drive.
But we doubt Uber or anyone else will be giving out free rides on a regular basis. There would be too much temptation to drink over the limit just to get the free ride.
Still, anything that focuses attention to drunk driving alternatives is a good idea. Because there is always an alternative to driving drunk, and it’s always the right choice.