No one has taken a stronger stand against drunk driving than Mothers Against Drunk Driving (MADD), and they haven’t had to fight the battle alone. They regularly join forces with law enforcement campaigns and other organizations who are just as opposed to drunk driving as they are, and Uber is the latest company to officially jump on board with MADD.
It’s a smart partnership for two organizations focused on stopping people from making the choice to drink and drive. Uber has helped by making the concept of ride sharing simple by bringing independent drivers to the United States and parts of Canada over the past few years. Because it’s app-based and can be more flexible and less expensive than taxis, Uber has scored high marks among the younger demographic who may be more inclined to choose to drink and drive if a easy option doesn’t present itself.
By joining forces both Uber and MADD are committed to saving lives, and along the way they’ll also work together on sharing a few strong messages.
They want greater access to ride sharing
Not every Canadian city has access to ride sharing from Uber. British Columbia hasn’t been able to access Uber due to a disagreement with British Columbia’s Passenger Transportation Board. They regulate the taxi and limo industry and set prices, and they’ve said repeatedly said no to bringing Uber into the province.
With MADD on board, Uber may be able to change minds in cities where ride sharing hasn’t been an option.
They’ll ask Canadians to pledge not to drink and drive
If recent polls taken over the past few years are any indication, Canadians have a fairly lax attitude toward drunk driving. In Saskatchewan one in five people thought drunk driving for short distances was fine, and a poll that came out in Edmonton not long after showed that people there had the same idea.
By pairing with Uber, an organization with over 400,000 users in Toronto alone, MADD will be able to spread their anti-drunk driving message and help change perceptions on how deadly it is.
Uber now has the distinction of being the “Official Designated Driving App of MADD Canada.” Let’s hope this association has a lasting impact on Canadians.