Every year Mothers Against Drunk Driving (MADD) kicks off their Red Ribbon campaign. Project Red Ribbon gives everyone the opportunity to wear a red ribbon and spread the message to always drive sober, and it’s a campaign supported by many different organizations in the communities across Canada.
The official kick off for Project Red Ribbon happened in Toronto recently, and after the event a spokesperson for MADD, Everilda Ratnakumar, and the Toronto Chief of Police, Mark Saunders, were interviewed on the state of impaired driving in the Greater Toronto Area (GTA). Here’s are the highlights from the Toronto Sun’s interview:
MADD says impaired driving rates have been steady over the past ten years
The Chief of Toronto Police doesn’t believe impaired driving stats are rising, but are constant throughout the entire year. He feels the rates don’t show an improvement or a decline.
Toronto police feel the number of impaired driving cases has declined in Toronto
A search for MADD statistics shows they don’t keep detailed impaired driving statistics for cities, instead focusing on fluctuations for Canada as a whole and some data for the provinces. That’s why it may be accurate that the police data showing the number of impaired driving incidents in Toronto has actually declined over ten years. Saunders believes impaired driving rates have also gone down in Toronto over the recent past, but specific data from the police department shows there has been a steady rate of 1,296 impaired driving arrests in the city from 2002 to 2012.
The organizations may have slightly different takes on impaired driving, but what they have in common is the desire to end impaired driving forever. That’s why this holiday season or any other time of year, think before you drink and drive. The choice you make to hand over the keys to a sober driver could save your life or the life of an innocent person.