The Beer Store dispenses more than lagers and IPAs. For years the Ontario retailer has been spreading the message that drinking its products does not mix with driving. And recently one of Canada’s most respected road safety organizations has honoured the company and its 7000 employees for its work in keeping drinking and driving separate.
arrive alive DRIVE SOBER awarded Ted Moroz, president of The Beer Store its 2016 Media Award for its work in helping reduce impaired driving. The award was given at the Arrive Alive annual conference at the Holiday Inn in Yorkdale on Monday, November 7th. 165 delegates attended the event.
The Beer Store works with arrive alive DRIVE SOBER to get the message out to customers in various ways. Posters are displayed in the stores. The outlets also distribute the Arrive Alive passport, which outlines the cost of impaired driving, and they do other messaging as well.
“In Ontario, we’ve been working with alcohol retailers on impaired driving issues,” says Anne Leonard, Executive Director at arrive alive DRIVE SOBER. “MADD works with LCBO, and we work with The Beer Store. We want to get our message out to the entire population.”
A charity operating in Ontario, arrive alive DRIVE SOBER is a leader in Canada’s anti-impaired driving movement. The organization raises awareness of impaired driving issues and organizes a wide range of activities with the aim of eliminating alcohol and drug related injuries and deaths, with the focus primarily on impaired driving.