There have been some tragic crashes in Saskatchewan over the past month, and Saskatchewan Government Insurance (SGI) has become concerned enough to take action. They’ve recently launched several campaigns to stop drunk drivers.
One campaign recently launched included a video public service announcement (PSA) that showed people slowly disappearing from images. The message was that the people you love most can disappear you’re your life thanks to drunk drivers.
Now they’re trying a different tactic to send impaired drivers a message. SGI has contracted a spring theater production and had them begin to tour the province with a play designed to show teenagers what can happen when you drink and drive.
The play will run through June 3rd in Regina, and it’s going to visit 22 locations before it’s through. Based on what happens when four people have their lives cut short by impaired driving, it’s the hope of SGI to really make people think about what can happen when a drunk driver takes the life of someone in their family.
SGI also has a website where they’ve posted links to video, images from their other campaigns, and a lot of helpful information to stop drunk drivers. Some of the tips they’ve shared including:
- If you’re wondering if you’re too drunk to drive, don’t get behind the wheel. You’re probably beyond the point where you should have the keys in your hand
- Don’t think you have to get into the car with someone who has been drinking. Put money away for a cab or call a friend before you ride with drunk drivers
- If you’re having friends over, avoid having an open bar. When the drinks are ‘free,’ people will drink a lot more than they usually do
SGI knows that when a situation is starting to spiral out of control, you try to look for out-of-the-box solutions. Given all of the crashes, impaired driving arrests, and the fact that Saskatchewan still leads the country for drunk drivers, it’s definitely time to get a bit more creative in reaching people. The ads, TV spots, and theater group are all part of a bigger plan to stop drunk drivers in the province. Let’s hope it works.