Saskatchewan General Insurance, also known as SGI, has been on a campaign to end impaired driving in the province. They’ve tried to fight Saskatchewan drunk driving by asking residents to be each other’s wingman, they’ve created web spots that show how impaired driving tears families apart, and they’ve put up unique billboards that get people’s attention.
But all of this effort to stop Saskatchewan drunk driving seems to be in vain, because Saskatchewan still has the highest rate of drunk drivers in Canada. That might be why, this year, SGI is kicking off January in a much simpler way.
Instead of catchy billboards and catchy commercials, SGI is just asking residents to drive sober in 2018. It’s a pretty simple request, and, if you really think about it, it shouldn’t be a hard decision. As a convicted drunk driver in the province, you have nothing to gain and everything to lose.
Take vehicle seizures for example: if you drink and drive in Saskatchewan and you’re stopped with a blood alcohol concentration (BAC) between .04 to .08, police have the right to seize your car. Yes, you can be forced to hand over your car keys and call a friend or a cab if they stop you with as little as a .04 BAC, and police will keep your car for three days. They’ll also keep your driver’s license for three days too.
If you are charged with drunk driving with a BAC over .08, you’ll have even more to think about than just a quick vehicle seizure and license suspension. Saskatchewan recently changed their ignition interlock laws and they’ve increased the program duration for all offenders. You’ll have to drive with the device for even longer than you would have a year ago, and that’s in addition to the fines, fees, and penalties you’ll have to pay, all because you decided to drink and drive.
If you’re a Saskatchewan resident, make this the year you finally take SGI’s advice: ask your friends and family to make a commitment to drive sober in 2018, and you’ll have to worry about whether or not this is the day you’re arrested for impaired driving.