If you ask a family who has lost a loved one to drunk driving, they will tell you that one of their wishes is that no other family has endure the nightmare that they’ve gone through. When someone is killed due to impaired driving, it can be even more difficult than losing someone another way, and that’s because the family knows that it only happened when someone made the selfish choice to drink and get behind the wheel of a car.
That’s the type of pain that SGI, Saskatchewan Government Insurance, is putting front and center in a new ad campaign designed to highlight what it’s like when someone is killed due to impaired driving. At the center of the campaign is the following video, and if you’ve known anyone killed due to impaired driving in Saskatchewan, this will really hit home.
In the past ten years there have been over six hundred lives lost and over four thousand people injured in impaired driving crashes in Saskatchewan. The loss of life is why the Saskatchewan government passed some of the harshest impaired driving laws in the entire country, and now if you’re stopped with a .04 blood alcohol content (BAC) you could receive a driver’s license suspension and a three-day vehicle seizure. If you’re convicted of impaired driving, your ignition interlock program will be even longer than before.
The SGI campaign is running now and will run until June 16th and will be part of different media releases on TV, radio, and online. But even though the campaign will be over, this is a video that will stand the test of time. It highlights real lives lost in Saskatchewan due to impaired driving, and it really does connect to the pain of losing that person, all because someone decided to drink and drive.