For SGI, Saskatchewan’s Crown Insurance company, the month of June was supposed to put the focus on preventing young people and motorcyclists from drinking and driving or becoming victims of drunk driving. It didn’t pan out quite as they planned, and Saskatchewan impaired driving rates are still far too high.
Instead of seeing a decline, there were 376 impaired driving violations reported in the month of June. Of that 376, 333 violations were because someone either refused to blow into a breathalyzer, failed a sobriety test, or exceeded the legal limit of .08. Despite the highlight on young drivers, there were 88 tickets handed out and young people made up 10 percent of those who died or were injured in June crashes.
This isn’t the first time SGI has tried a campaign to stop Saskatchewan impaired driving. They recently created a video with real victims of drunk driving, all from Saskatchewan, to show just how easily a person can disappear from your life if someone makes the choice to drink and drive.
With these new laws and ad campaigns Saskatchewan impaired driving rates should be starting to decrease at a rapid pace, but it could be that the province is just experiencing growing pains. People may just be starting to realize these new laws are here to stay.
Although the province has been the wild west when it’s come to impaired driving over the past decade, SGI, police, and the province’s lawmakers have their own foot on the pedal now, and collectively their goal is to stop drunk driving. If they keep pushing to meet that goal, eventually they’ll be able to end drunk driving.