Saskatchewan and drunk driving seem to go hand in hand, and the province routinely ranks above the national average for drunk driving crashes and impaired driving arrests. Although new impaired driving laws came into effect in June 2014, Saskatchewan Government Insurance (SGI) is heading straight into the battle with a new ad campaign that they hope will stop drunk drivers before they get behind the wheel.
Not all public service announcements (PSA) have an impact on drunk drivers, but some can hit a real nerve with people. Mothers Against Drunk Driving (MADD) classic ‘glasses’ PSA gives a great visual on how driving impaired affects a driver, and the PSA called ‘Victim Impact’ invites you along as a police officer shows up at a door to give bad news. SGI’s new PSA evokes that same type of feeling. Give it a watch below.
It’s a sobering video, and it really makes you think about what can happen if you drink and drive. This PSA also makes you wonder why Saskatchewan continues to have a drunk driving problem, especially when the province is trying so hard to correct it.
Saskatchewan’s impaired driving penalties are harsh, and they include an immediate roadside driver’s license suspension, vehicle impoundment of up to 60 days depending on your blood alcohol concentration (BAC), and you’ll have to install an ignition interlock for one year after you’re able to drive again.
Given those penalties and the risk you take of killing someone, drunk driving is just not worth the risk. That’s why SGI wants to send this simple message out via PSA: if you drink and drive, the people you most love can disappear. Take a look at the hashtag #TakeCareOutThere to connect with people on social media and share this PSA with friends, family, and followers. Your share might make an impact and stop a drunk driver.