Road Safety Week has come and gone, but the video created by Abbotsford police to highlight the week and impaired driving deaths will live on, if only because it’s incredibly shocking and what it portrays happens all too frequently.
The video shows a drunk and speeding driver. Considering the driver’s limited coordination, impaired eye sight, and reflexes that are slowed by alcohol, it’s not hard to see why someone could so easily crash into a group of people.
According to Canadian police supporting Road Safety Week, the greatest number of deaths on Canadian roads are due to impaired driving, distracted driving, aggressive driving, and driving without a seatbelt. Police are using different methods to educate the public on how dangerous these habits are.
RIDE programs are big in Ontario. Police will do RIDE campaigns that put them out on the roads looking for drunk or drugged drivers at peak times like Christmas, New Years, and most recently, the May long weekend.
Public Service Announcements
PSAs like the video above are shared by victims and the police to share a specific incident or convey a general message to the public. Some are informational, others are shocking, and all manage to show drivers that drunk and drugged driving is one of the worst choices you can make.
Social media sharing
Law enforcement organizations like the Abbotsford Police make use of their Facebook and Twitter pages to share information and even highlight recent impaired driving arrests in their area.
Thankfully the people in this video lived to share their tale of impaired driving. Only one person out of the entire group of people needed to be hospitalized, and the driver in question has since been charged with impaired driving and leaving the scene of a crash.
Now that Road Safety Week is over, maybe you’ll keep in mind that when you see videos like this one, you read a PSA in the newspaper, or you follow a police department on social media, it’s been put out there to make you think about the consequences of impaired driving. That’s the first step to this never being you in the driver seat.