We’ve heard from Quebec before. The CBC filmed an excellent PSA on the dangers of drowsy driving.
Now, from the Quebec Automobile Insurance Corporation comes this excellent and imaginative warning about the consequences of drunk driving.
Quebec in particular among Canada’s provinces, seems to produce public messages that make their point with subtlety and a memorable use of imagery. This message is part of a growing trend to show not just the obvious and best-known consequences of drunk driving – the crash, the ambulance – but the more mundane but still serious effects, such as revoked licenses and money issues. Kudos to everyone involved for creating a PSA which makes us think.