If you’re driving along and suddenly there are lights flashing in your rear-view mirror, you probably aren’t thinking that the officer is only pulling you over to bring you coffee or a slice of pizza, but that’s exactly what’s happening to some great drivers in Nova Scotia, and the RCMP are giving out more than just snacks.
The Driver Rewards Program has kicked off through a partnership with the Colchester Royal Canadian Mounted Police (RCMP) and the Cobequid chapter of Mothers Against Drunk Driving (MADD). The goal is to show good drivers that a stop from the RCMP can be a positive experience.
Because the local chapter of MADD often participates with the RCMP in road side spot checks for drinking and driving or cell phone use, they decided to come together to say thanks to those drivers who are following the rules with a certificate from a local business. Among the businesses participating are Tim Hortons, McDonalds, Dairy Queen, and local pizza spots and homes stores.
While the Driver Rewards Program is working to reward good drivers, the Province of Nova Scotia is also cracking down drinking drivers. If recent DUI statistics are any indication, it can’t happen a moment too soon. Between September and October of 2012, 126 people were charged with impaired driving in Halifax alone. 70 of these individuals were stopped at roadside checks, and 41 had a blood alcohol level that was twice the legal limit of .08.
That’s what makes initiatives like the Drivers Rewards Program all the more important. It shows that the RCMP is grateful to good drivers, and that the community is behind them in providing rewards to those who follow the law of the land. It also shows all drivers that the RCMP is out there, on the roads, monitoring for any type of activity.
Maybe as word spreads about the new program, those who are considering drinking and driving will choose to hand their keys over to someone else.