If you look around on the street right now, you’ll see the Christmas season unfolding around you. There are garlands on the street posts, boughs of holly in the malls, and twinkling lights everywhere you look. But the lapels of the people passing by you might have a different theme, and if you see a red ribbon or two this holiday season, they aren’t reminders of a festive holiday, they’re to remind you of the dangers of drinking and driving.
Mothers Against Drunk Driving (MADD) Canada’s 27th Annual Red Ribbon campaign kicked off in Kelowna, BC recently. Called “Project Red Ribbon,” it runs from November 1st, 2014 to January 5th, 2015, and instead of ‘tying one on’ during the busy and party-filled holiday season by drinking then getting behind the wheel, MADD would like you to tie on a red ribbon and show you support the fight against impaired driving.
Here’s a quick video explaining MADD’s Project Red Ribbon.
In 2012, Canada saw at least 1,082 fatalities and 63,821 injuries due to alcohol-related crashes in 2010. That works out to a staggering 175 injuries per day of the year due to impaired driving.
Project Red Ribbon is a good reminder of how frequently these types of crashes can happen, and by pinning a red ribbon on your jacket, car, or purse you can remind yourself to make the right choice and prevent an alcohol-related crash. At the most you’ll avoid potential death or injury for yourself or someone else – at the least you’ll avoid an impaired driving charge that will result in jail time, fines, and an interlock device requirement.
Because the holidays can get so busy, with work events, school functions, and open houses, people have a hard time remembering to hand over the keys when you’ve had one or two drinks. But if you’re going out for the evening, make sure you plan ahead by choosing a designated driver, taking a cab, or staying over where you are. You can find more information on Project Red Ribbon and how you can support it by visiting your local chapter of MADD or Madd.ca.
Photo credit – MADD Canada