It’s not every day that a holiday anti-drunk driving campaign kicks off in front of funeral home, but that’s the spot Mothers Against Drunk Driving (MADD) choose to kick off a chapter of their annual Red Ribbon Campaign in Windsor, Ontario. In Toronto, they stood united in front of the police station, and other parts of Ontario saw similar events to kick off MADD’s biggest push of the year to stop drunk driving in Canada.
Project Red Ribbon is MADD’s longest running annual campaign. Now in it’s 29th year, MADD hosts this particular campaign again and again because the holidays are one of the busiest time for drunk drivers in Canada. To share their message MADD distributes millions of red ribbons across the country and they ask people to wear them on their clothes, tie them to their cars, or display them anywhere they feel people will see them and get the message that drunk driving needs to stop.
Project Red Ribbon doesn’t just focus on ribbons; a few of Canada’s well known landmarks are going to light up in honour of Project Red Ribbon too. Starting with the CN Tower and moving on to Edmonton’s High Level Bridge and Quebec’s Renaud Park, all lights will turn red in support of MADD and to remind people not to drink and drive.
For Ontario, Project Red Ribbon has never been so important. Coming on the heels of a year that saw an increase in impaired driving and tragic impaired driving crashes across the entire province, the awareness campaign is the perfect opportunity to send out a strong anti-drunk driving message to all Ontario drivers.
Will they listen? Only time will tell, but let’s hope that this is the year Ontario sees a big drop in drunk drivers during the holiday season.