Mothers Against Drunk Driving (MADD) has made great strides in the fight against drunk driving in Canada. When they’re not creating anti-drunk driving campaigns for schools or PSAs for media release, they’re working with victims or families of drunk driving. They’re also on the front lines with facts and statistics when any new law is being debated.
There’s no question MADD does a lot to fight drunk driving in Canada, but it’s the work that MADD has done in Manitoba recently that’s making people stand up and take notice. It started shortly after a Norway House, Manitoba man, Mitchell Menow, was killed by a drunk driver when he was walking home one evening. His mother, Susan Menow, was the paramedic on duty, and she had to endure the heartbreak of finding out it was her own child she was responding to.
After he died Menow and her husband reached out to the community for support, and that’s how they found MADD and decided to try something new in the fight against drunk driving. They came up with the idea of putting up a 10 foot by 12 foot billboard with her son’s photo on it in Norway House, and she raised over $6,000 to put up his billboard and other billboards for seven more people killed by drunk driving in Norway House.
MADD knows that if you’re going to fight against drunk driving you need to be creative in how you reach people, and these billboards are both large and unique enough to get people’s attention. They stand as a stark reminder to anyone driving that someone they knew or knew of lost their lives because of the irresponsible choice of one drunk driver.
This type of billboard may be something you soon see in other communities, because anything that helps victims find closure and stops more people from losing their lives is something MADD is happy to support.