How many times have you heard someone say, “It happened so fast!” in relation to a car crash? Car crashes can be violent, and they are usually the result of someone making on wrong move or decision when behind the wheel. That’s exactly why drinking and driving is so dangerous. Alcohol impairs your driving skills, and one wrong decision can end with you or someone else killed or seriously injured.
To highlight the terrible consequences of one wrong decision, Mothers Against Drunk Driving (MADD) Canada has launched a new video they recently previewed in Oakville, Ontario. Titled, ‘In the Blink of An Eye,’ the video is another initiative from MADD that’s attempting to reach underage drinkers.
The video details the story of best friends who are telling the story of their evening while sitting at a local police station. Although they were all preparing to attend a party, the day was derailed when their friend decides to drink and drive. Take a look at the preview video below.
This film and other films made by MADD are part of the 2016-2017 School Assembly Program, and students in high school will be seeing these videos beginning this September.
Just like public service announcements, anti-drunk driving campaigns, and other steps MADD has taken to fight drunk driving, these videos are designed to make an impact. MADD reports that when they are being show, teens noticeably quiet down and some cry, especially during the clips with victim impacts.
Especially in Ontario, a province that’s seeing a surge in drunk driving, underage drinkers need to see videos like In The Blink Of An Eye. Teaching kids while they are young that drinking and driving is the wrong choice is key to stopping them from making the choice to drink and drive when they are older.
You can reserve the video to be shown at your teen’s school this fall by visiting MADD’s website or contacting your regional MADD representative.