It’s a sad fact that doesn’t seem to change: car crashes are the leading cause of death among 16 – 25 year olds. Half of those are due to alcohol.
The facts are stubborn, but MADD Canada and LCBO are determined to change things. That’s why they’re taking their 2015-2016 school assembly program on the road starting this month.
24 Hours is a fictional story designed to bring the sober driving message to students in grades 7 – 12. It chronicles the adventure of three friends, Michelle, Lainey and Nate, who attend an “End of the World” – themed party and then are forced to confront the decisions they make about drinking and driving.
Anyone who grew up watching presentations at school assemblies might be skeptical that teens will get the message. But there’s evidence that 24 Hours hits home. Three months after seeing the program, 82 percent of students said that it was not acceptable to drink any amount and drive. They also said they were unlikely to accept a ride from impaired friends.
An unusually high percentage of viewers – 94 percent – said that the police would likely find out if they had been drinking and driving. This goes against the usual impression of a teenager as confident that they can get away with anything. The increased visibility of patrols seems to have done its job.
If you are interested in booking a showing of 24 Hours at your school, contact MADD Canada.