They are the heroes: the people who, one by one, have come out to help rid Canada’s highways and streets of the menace of drunk driving. Some are individuals, some groups, but they all deserve praise for doing their part:
- Designated drivers who volunteer to get drinkers home
- Organizations that spread the word about the hazards of drinking and driving
- Services that make it easier to get taxis anywhere, anytime
- Citizens who call in to report drunk drivers
Now we can add a new hero to the list: HotSpot Parking. The company, which enables people to pay for parking via their mobile devices, is helping encourage drivers to make safer choices, essentially by giving them a break. HotSpot users in Fredericton will have access to what they call the designated driver feature, which covers two hours of parking after a night out.
The result: customers can leave their cars downtown overnight and pick them up in the morning without fear of an expensive parking ticket.
To create the program, HotSpot partnered with MADD Greater Fredericton, Downtown Fredericton Inc. and the NB Liquor Corporation.
Will the impact be large? Hard to tell yet. Who knows how many people make the bad decision of driving home impaired because they don’t want to face a parking fine the next morning if they leave their cars downtonw? In the cold light of day it seems like a a no-brainer to avoid drinking and driving, but remember that drinkers’ judgement is impaired by definition. HotSpot’s solution makes a smart decision an easy one.
We hope the program spreads beyond Fredricton and New Brunswick, and becomes the norm for municipal parking. Kudos to HotSpot Parking, who realize that getting home safely is all that matters.