People have been drunk driving for as long as there have been vehicles on roads, and it’s been an uphill battle to get them to stop. Because police are always looking for a new way to stop this decades-old problem, they’ve turned to new avenues like social media in an effort to reach out and get an anti-drunk driving message across to Canadians.
Sometimes that effort backfires. Case in point? A PEI police detachment posted a Facebook message that said drunk driving offenders would be required to listen to Nickelback, a band Canadians love to hate, on the way to the jail. The post concluded that there was no point in opening up a perfectly good sealed CD of Nickelback, so please think before you drink and don’t drink and drive.
PEI police officers probably got the idea for the Facebook post after seeing how successful a Minnesota detachment was when they threatened to punish drunk drivers by making them listen to One Direction. People online loved the post and because it was retweeted thousands of times, there was no reason to think that the Nickelback post wouldn’t be as successful.
But the Canadian love/hate relationship with Nickelback was on full display this past week, because although many thought the post was funny and it got a lot of play in the media, a few people, namely Nickelback themselves, were miffed that the music was being used as a threat. They asked that the post be taken down and the threat of playing their music to arrested drunk drivers be removed.
The Kensington P.E.I police detachment has since apologized to Nickelback and removed the post, but you can’t fault them for trying. At the end of the day they did achieve one objective: they got people talking about drunk driving in P.E.I, and although it didn’t end well, it’s still better that they’re getting people thinking and talking about it than not trying at all.