As strange as that may sound to most of us who have driven through and picked up an occasional bucket of chicken or two, executives at KFC Canada think beer is a great complement to their menu and an even better way of getting new customers in the door.
Given that most people are realizing that fried foods are unhealthy, big fast food chains like KFC are seeing their bottom line take a hit. According to the Financial Post, KFC only has 663 outlets in Canada right now compared to a year earlier when it had 674 locations. With stores closing across the board and profits dipping, they think launching a new casual eating concept called ‘KFC Fresh’ is the answer. The restaurant will have a sit down menu with the standard KFC fare along with some new additions like chicken fingers and healthy salads.
This change comes on the tail of Tim Hortons launching a concept store in Toronto that has coffee-flavoured beer on the menu, so this switch from fast and unhealthy to fast and trendy isn’t a surprise. Unlike Tim Hortons, KFC Canada is actively pursuing liquor licenses for KFC Fresh. They expect to be serving beer in bottles by the fall.
But when it comes to KFC fans, old eating habits could die hard, and even with a new name on the menu, there may be some confusion as to where fast food ends and fast casual begins. Canadians don’t even have access to beer in grocery stores or gas stations yet, so adding beer to the menu may result in customers thinking that fast food means fast drinking – and fast drinking can lead to drinking and driving, even if all the customer meant to do was stop for a quick bucket of chicken.