The fight against drinking and driving has always had support from alcohol companies, and you’ve probably seen ads asking you to ‘Drink Responsibly.’ Whenever the holiday season comes around you’ll also see public service announcements asking you to say no to drinking and driving.
Now the beer producers in Canada want to band together to take their campaigns one step further and make you fully aware of just how dangerous drinking and driving is. They’ve begun a campaign called, ‘Partners for Safer Communities,’ and together they want to cut the number of people drinking and driving and prevent under age drinking.
32 brewers are joining together to visit over 2,500 different locations. They’ll be going into bars, nightclubs, and restaurants, and when there, they’ll ask people to take a pledge to say not to drinking and driving. When a person takes the pledge, the group will make a donation to a charity called ‘Change the Conversation.’
What’s unique about this initiative is how these companies are banding together. Normally the fight for share of the beer market is cutthroat, especially in Canada. With popular brands like Labatt Blue, Molson, and Sleemans joining in, you can guarantee this will be a campaign that gets attention.
With the holiday season almost upon us, this is a great time to launch a unique initiative like Partners for Safer Communities, and because an average of 4 Canadians are killed and 175 are injured every day from drinking and driving crashes, the effort put forth by the group won’t be in vain. Each and every person that takes the pledge to not drink and drive will be working toward reducing the number of Canadians killed every year because someone made the choice to drink and drive.
Interested in being part of this movement and taking the pledge to not drink and drive? You don’t have to wait until there is a visit to a bar or pub near you: just visit safer-communities.ca and take the pledge by entering your information.