One of the most colourful, interesting and encouraging actions against impaired driving happens every year in Alberta. The good news is it’s just happened again. The winners have been announced for the SADD (Students Against Drunk Driving) Alberta Liquor Bag Contest.
The contest, held in partnership with the Alberta Gaming and Liquor Commission, asks students from all over the province to design liquor bags a message to purchasers: don’t drink and drive. The students use their imagination and talent to craft some pretty striking and effective messages, judging by this year’s entrants.
Schools – via teachers or project coordinators – order the bags from the campaign and give them to students to add a personal message about impaired driving. The bags are then collected and provided to local liquor stores.
The overall winner this year was Keana Hollman of Tofield, Alberta, whose design highlights the effect drunk driving has on one’s loved ones. Among the most haunting entries was that of Nicole Jones of Fairview, whose entry in the Grades 10-12 division uses a rear view mirror to warn about the sad memories that drunk driving can create.
All of the winning designs are worth a look, and we commend SADD and AGLC for encouraging Alberta’s students to think about this serious issue.